Authenticity

Quality

Timelessness

Community & Connection

We stand on three pillars.

Authenticity, quality, timelessness. Our goal is to create purposeful and enduring garments through premium materials, unique silhouettes and an intricate design process. But it's more than that.

Founded out of Newcastle upon-Tyne, England, we're locally rooted with a big focus on community - one that began in the North East and now expands to all corners of the globe. Our identity is shaped by the culture of our home, and we're proud to reflect that in everything we do.

Our mission is more than just great garments. It's about connecting people, inspiring self-expression, and weaving our core values into everything we do.